Thirty Petals is a rose water skincare brand based in Greece, using freshly made rose water imported from Lebanon and made by an old Lebanese couple.
Thirty Petals bundle box, opened
Brief
This university project required us to create a new brand related to something we are interested in, and design everything from branding to packaging.
Creative Process
Background
My late grandfather used to produce rose water in northern Lebanon ever since my mother was young. Along with this inspiration and my grandmother's confident and strong personality, I chose to make a rose water skincare brand promoting strength and self-love.
Mind map
Naming process
Design Thinking
The design process was split into the following sections:
• research — mind-mapping, competition analysis, brand matrix, SWOT analysis, empathy map, and mood board
• branding — brand strategy, color palette, naming, typefaces, logotype creation and its measurements
• packaging — materials and characteristics, sketches and final dielines
• mock-ups of all the products
Challenges
The biggest challenge I faced in this project was the complex printing process. The new print shop I used didn’t offer large-scale double-sided printing and didn’t remove the cut-out lines from my designs. As a result, I had to fold and assemble the components by hand, which led to lower-quality mock-ups.
Face cream packaging design sketches
Final Outcome
Favorite Details
Some unique elements of this project are:
• The authentic rose water in the middle bottle, which I brought from Lebanon and included in the final deliverable
• The prints with self-love tips and love advice, empowering people and bringing them closer together
• The catchy name "Thirty Petals", a literal translation of the Greek word for "roses", along with the logo, a flower icon showing the number "30" when tilted
Thirty Petals bundle box, closed
Prints, front side
Prints, back side
Face cream labels
Rose water labels
Face cream labels
Body cream labels
Logo sketches
Logo sketches
Lessons Learned
Beyond the lesson of not leaving the printing process to the last minute, this project taught me the value of doing a test print before creating the final mockup. Skipping this step led to issues like small text sizes and low contrast in some designs, problems that could have been avoided with a preliminary print to ensure the best possible outcome.
Future Paths
In honor of my inspiring grandmother and in loving memory of my grandfather, I would consider tweaking the designs of Thirty Petals and reprinting the mockups, making modifications and adjustments on the typography and contrast, therefore creating an improved version of this project.